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What are Reciprocal Links ?

Reciprocal links (also referred to as link exchange) are links from site A to site B and then site B linking back to site A. Reciprocal links indicate a mutual effort from both sites to increase their link popularity and prominence to the search engines. Because a reciprocal link does not occur naturally and takes corporation between the two websites the value of the link is somewhat diminished.




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Last Updated: 29th of October, 2009

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