One Way links (also referred to as backlinks or inbound links) are links from site A to site B without site B linking back to site A. One way links are the most valuable links a website can acquire because they act as votes from one site to another. Similar to a traditional election when the candidate with the most votes wins, each inbound link or “vote” increases the credibility of the recipient website and raises the probability the recipient website will rank well / win in search engines. A website gains one way links by offering valuable and compelling content that encourages natural linking, or by manually acquiring links through legitimate means like Directory Submission.