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Knowledge is Power

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What is Ranking vs. Traffic?

Ranking refers to the actual placement or order a search engine gives a webpage based on its relevancy to a particular search term.  Search engines display results with the most relevant page ranked first with less relevant pages listed in descending order. Google, for example, will display websites that rank 1 to 10 on the first page.

 

Traffic refers to the amount of people (also called end-users) that visit your website.  The quality of traffic is equally important as quantity (or traffic volume) if the goal is to create an action like purchasing a product or filling out a contact form.




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Last Updated: 7th of December, 2007

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